A cookie is a file containing an identifier (a string of letters and numbers) that is sent by a web server to a web browser and is stored by the browser. The identifier is then sent back to the server each time the browser requests a page from the server.
Cookies may be either “persistent” cookies or “session” cookies: a persistent cookie will be stored by a web browser and will remain valid until its set expiry date, unless deleted by the user before the expiry date; a session cookie, on the other hand, will expire at the end of the user session, when the web browser is closed.
Cookies do not typically contain any information that personally identifies a user, but personal information that we store about you may be linked to the information stored in and obtained from cookies.
Cookies that we use
Cookies used by our service providers
Most browsers allow you to refuse to accept cookies and to delete cookies. The methods for doing so vary from browser to browser, and from version to version. You can however obtain up-to-date information about blocking and deleting cookies via these links:
(a) https://support.google.com/chrome/answer/95647?hl=en (Chrome);
(d) https://support.microsoft.com/en-gb/help/17442/windows-internet-explorer-delete-manage-cookies (Internet Explorer);
(e) https://support.apple.com/kb/PH21411 (Safari); and
Blocking all cookies will have a negative impact upon the usability of many websites.
If you block cookies, you will not be able to use all the features on our website.
This website is operated by Alpha Online LTD
We are registered in England and Wales under registration number , and our registered office is at
12.4 You can contact us:
(a) by post, to the postal address given above;
(b) using our website contact form;
(c) by email, using the email address published on our website from time to time.
List of cookies we collect
The table below lists the cookies we collect and what information they store.
COOKIE name COOKIE Description
CART The association with your shopping cart.
CURRENCY Your preferred currency
CUSTOMER An encrypted version of your customer id with the store.
CUSTOMER_AUTH An indicator if you are currently logged into the store.
CUSTOMER_INFO An encrypted version of the customer group you belong to.
NO_CACHE Indicates whether it is allowed to use cache.
ORDER HISTORY A link to information about your cart and viewing history if you have asked the site.
POLL The ID of any polls you have recently voted in.
VIEWED_PRODUCT_IDS The products that you have recently viewed.
WISHLIST An encrypted list of products added to your Wishlist.
WISHLIST_CNT The number of items in your Wishlist.
trackPageview Google Analytics – Enhanced Link Attribution.
__UTMA Google Analytics – Tracks each user’s amount of visits, first, last visit.
__UTMB Google Analytics – Used to track when a visit starts.
__UTMC Google Analytics – Used to track when a visit approximately ends.
__UTMK Google Analytics – Digest hashes of UTM values.
__UTMLI Google Analytics – Enhanced Link Attribution.
__UTMV Google Analytics – Used for user-custom variables in Analytics.
__UTMX Google Analytics – Used by Google Website Optimiser to improve webpages.
__UTMZ Google Analytics – Used to track where a visitor came from e.g. search engine.
Alpha Online LTD (at the address below) is the data controller for the purpose of the Data Protection Act 1998 (the Act).
If you have any questions or feedback about this statement, or if you would like us to stop processing your information, please do not hesitate to contact a customer service of the Alpha Online LTD team, who will be delighted to answer any questions you may have.
You can either contact us via:
Alpha Online LTD
9 Norville Terrace,